Making the brokerage go round and round requires serious legwork. Luckily, the real estate industry now possesses the tools that allow brokerages to spend more time focused on clients and agents. Work more efficiently and accurately with these four essential real estate tech tools.


The backbone of real estate technology, CRMs integrate with nearly every aspect of a brokerage. Maintaining a contact database and tracking client contacts is just the tip of the iceberg. Push alerts remind teams who to contact and about what. Integrated with marketing, CRMs send emails and automate lead generation. Additional features include syncing with calendars to monitor appointments, cloud storage, call lists, checklists, auto-responders, text alerts and much more.


Such a simple premise, but this technology delivered a huge impact. Remember the way it used to be? Days of driving back-and-forth to get documents signed, or hovering over the glitchy fax machines waiting for that contract. Now clients and agents sign documents anywhere at any time. Close a deal at 10 pm lounging in sweatpants from the house. Verified e-signature tech is a time-saving convenience the modern agency can’t live without.

transaction management software


A smooth-running back office keeps brokers, agents, and clients happy. Back office includes the machinery that keeps the brokerage ticking: legal compliance, transaction management, accounting, email, commissions tracking, and more. Brokers can follow where every deal stands in the workflow process, knowing which ones are ready to close and which need more nudging along. The best part of today’s back office technology tools is they’re “back office” in name only. Take CommissionTrac, which acts like a virtual bookkeeper, but can be accessed from anywhere thanks to cloud computing.


Today, more clients turn to the web to search for properties, both residential and commercial. A poor experience turns users away. When users abandon a web page because fails to load in under two seconds, they are unlikely to return. User-friendly and mobile-friendly pages are essential. Smart real estate website design should be easy to navigate, allow property searches, and is optimized for organic search engine discovery.

Imagine running your brokerage without these four tools. We’d be thrown back into the dark ages! Learn more about the essential brokerage tech stack and its advantages.  Are there any technology tools you can’t live without that we missed?

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