Understanding the Adoption Curve

March 10, 2017By Jon SilbermanUncategorized No Comments

Overview What is the technology adoption curve? Essentially, it’s a sociological model describing the adoption or acceptance of a new product, or innovative idea introduced into a market, which usually takes a number of years to penetrate.  The sociological model is described in a bell curve that breaks down behaviors into five segments: innovators, early … Read More